Logo Usage Standards
Clear Space Rules
The Tecton logo must always be given room to breathe. A minimum clear space, defined by the blue shade, should surround all sides to protect legibility and impact. No text, graphics, or imagery may encroach on this area, ensuring the mark remains distinct and uncompromised in every application.
Logo Asset
Main Lockup
The Tecton Ketones™ main logo lockup represents the core of our brand identity. It combines the iconic logo mark and wordmark to create a strong, unified presence across all platforms. This lockup is the preferred version for most branding applications.
Main All Black
Main All White
Black Main Logo
White Main Logo
Usage
• Always maintain clear space around the logo to ensure visibility and impact.
• Use only the official logo files to preserve brand integrity.
• Do not alter, modify, or distort the logo in any way.
• The main lockup is ideal for marketing materials, packaging, and digital branding.
Logo Asset
Secondary Logo
The Tecton Ketones™ Secondary Logo is a flexible brand mark designed for use when the full primary logo is not required. It provides a simplified expression of the identity, ensuring clarity and recognition across diverse applications. This secondary mark reinforces brand consistency while offering adaptability for products, packaging, and digital touchpoints.
Secondary Horizontal Dark Logo
Secondary Horizontal Light Logo
Secondary Horizontal Dark Logo
Secondary Horizontal Light Logo
Secondary Vertical Dark Logo
Secondary Vertical Light Logo
Usage
• Maintain clear space around the icon tag for optimal legibility and impact.
• Always use the provided official files to ensure brand consistency.
• Do not alter, distort, or apply effects to the icon tag.
• The icon tag is best suited for product branding, packaging, merchandise, and digital assets where strong brand recognition is required.
Logo Asset
Molecule
The Tecton Ketones™ Icon Tag is a distinctive branding element used on products, packaging, and digital assets to reinforce brand recognition. It serves as a signature mark that enhances visibility and consistency across all touchpoints.
Dark Icon
Light Icon
Main Icon
Medallion Logo
Usage
• Maintain clear space around the icon tag for optimal legibility and impact.
• Always use the provided official files to ensure brand consistency.
• Do not alter, distort, or apply effects to the icon tag.
• The icon tag is best suited for product branding, packaging, merchandise, and digital assets where strong brand recognition is required.