Incorrect Logo Usage
To preserve the integrity of the Tecton Ketones™ brand, never stretch, distort, recolor, rotate, or modify the logo in any way. Below are examples of what not to do when applying the Tecton logo across digital and physical assets.
Logo Asset
Main Lockup
The Tecton Ketones™ main logo lockup represents the core of our brand identity. It combines the iconic logo mark and wordmark to create a strong, unified presence across all platforms. This lockup is the preferred version for most branding applications.
Usage
• Always maintain clear space around the logo to ensure visibility and impact.
• Use only the official logo files to preserve brand integrity.
• Do not alter, modify, or distort the logo in any way.
• The main lockup is ideal for marketing materials, packaging, and digital branding.
Logo Asset
Molecule
The Tecton Ketones™ Icon Tag is a distinctive branding element used on products, packaging, and digital assets to reinforce brand recognition. It serves as a signature mark that enhances visibility and consistency across all touchpoints.
Usage
• Maintain clear space around the icon tag for optimal legibility and impact.
• Always use the provided official files to ensure brand consistency.
• Do not alter, distort, or apply effects to the icon tag.
• The icon tag is best suited for product branding, packaging, merchandise, and digital assets where strong brand recognition is required.
Incorrect Logo Usage
To preserve the integrity of the Tecton Ketones™ brand, never stretch, distort, recolor, rotate, or modify the logo in any way. Below are examples of what not to do when applying the Tecton logo across digital and physical assets.
Logo Asset
Professional Medical Lockup
The Tecton Ketones™ Professional Medical Lockup represents the trusted, clinical side of our brand. It combines the Tecton logo mark with refined typography to communicate scientific credibility and precision. This lockup is reserved for professional healthcare-facing materials and clinical communication.
Usage
Always maintain clear space around the logo to ensure visibility and impact.
Use only the official medical line logo files to preserve trust and regulatory integrity.
Do not alter, modify, or distort the lockup in any way.
This version is intended for medical packaging, practitioner handouts, scientific publications, and healthcare partnerships.
Logo Asset
Professional Medical Lockup – No Tagline
The Tecton Ketones™ Secondary Medical Lockup offers a clean, simplified version of the professional logo without the tagline. It maintains the same trusted visual identity while allowing for more flexibility in size-restricted environments.
Usage
Use this version when space is limited or when the tagline may compromise legibility.
Maintain proper clear space to ensure the logo remains readable and prominent.
Only use official logo files—do not recreate, alter, or add additional elements.
Ideal for clinical tools, secondary labels, small-scale packaging, and co-branded materials where clarity is critical.