Visual Style Principles
Minimal, functional design. Every line, color, and shape should serve a purpose. Avoid decorative or overly complex graphics.
High contrast and clarity. Ensure maximum legibility with strong contrast between background, data lines, and labels.
Rounded edges. Use subtle rounded corners on shapes to reflect the brand’s human-first, soft-science feel.
Consistent stroke weight. Match stroke weights in charts, icons, and visual dividers to maintain cohesion.
Color Usage
Use only brand-approved colors from the Tecton palette.
Avoid using red unless signifying a warning or medical alert.
Limit the use of secondary/accent colors to highlight specific data or focus areas.
Data Visualization
Use bar charts, line graphs, pie charts, and scatter plots sparingly and only when data enhances understanding.
Label all axes clearly and avoid information overload.
Titles should be concise and benefit-focused (e.g., “Faster Recovery with Ketone Support”).
Do not manipulate or exaggerate data—scientific accuracy builds trust.
Approved Graphic Elements
You may incorporate the following visual tools to reinforce Tecton’s identity:
Diagonal lines or motion-inspired gradients to suggest energy and movement
Framed callout boxes for scientific highlights or quotes
Graph overlays or molecule-inspired structures for scientific storytelling
Hero elements like product silhouettes paired with minimalist shapes for packaging and campaign assets
What to Avoid
Overuse of 3D graphics or overly stylized illustrations
Clipart, emoji-style icons, or novelty effects
Gradients that are too colorful or off-brand
Crowded data visuals that are hard to interpret
Final Note
Graphic elements should feel like a natural extension of the Tecton brand—smart, streamlined, and grounded in science. They’re not the star—they’re the support system for delivering clarity and building credibility.