Grid Systems
Consistency starts with a reliable grid. Our layouts are based on flexible, modular grid systems to support both structure and creativity.
Web & Digital
Use a 12-column grid for responsive design across desktop and mobile.
Apply a standard 8px spacing system to define padding, margins, and gutters.
Keep key content within a max-width of 1200px for desktop for readability.
Center primary content and CTAs for clear user flow.
Print & Packaging
Use a baseline grid system to align content across columns.
Maintain a consistent column structure (e.g., 2, 3, or 4 columns) based on format.
Align product information, ingredients, or scientific data to a structured grid with generous margins.
Margins & Spacing Rules
Spacing brings clarity. Use space generously to help the eye rest and to create a sense of trust and simplicity.
Maintain 24px–32px padding around content blocks on digital layouts.
Use 32px–64px spacing between major content sections (e.g., hero → product features).
In print, ensure at least 0.5” margins around all edges, and avoid placing critical content near trim edges.
Maintain clear space around logos and CTAs to prevent crowding and protect brand visibility.
Templates & Use Cases
We provide approved templates to help maintain brand consistency across common content types:
Social Media Posts
Use a 1:1 or 4:5 aspect ratio for feed content.
Include brand elements like the Tecton icon, photography, or graphic overlays.
Always maintain proper logo clear space and hierarchy of message.
Digital Ads
Prioritize bold headlines and minimal copy.
Keep CTAs visible and high-contrast.
Use photography or gradients that support energy, science, or focus.
Presentations
Use the Tecton slide master templates with built-in grid alignment and font styles.
Avoid overcrowding slides—aim for one idea per slide with space to breathe.
Include consistent headers and footers with logo placement and section titles.
Every Tecton layout should reflect precision, clarity, and visual confidence. A disciplined layout system supports our core message—fueling human potential through smart science and clear communication.